What to Expect from a Local SEO Audit in Houston
- Rafael Ch
- Jun 8
- 1 min read
If your business in Houston isn't showing up on Google, chances are your local SEO needs a detailed audit.
A local SEO audit is a complete check-up of your online presence—designed to find weaknesses, fix errors, and uncover missed opportunities to boost visibility in your area.
Here’s what you can expect when we run a professional audit at DIStrategiesM:
🧩 1. Google Business Profile Analysis
We check if your listing is verified, properly categorized, optimized with keywords, and regularly updated. We also analyze photo usage, review volume, and response behavior.
🌐 2. Website Local Optimization
We review your content for local keywords like “Houston cleaning service,” mobile performance, load speed, and technical SEO (meta tags, headers, schema).
📍 3. NAP & Citations Check
We scan for Name, Address, and Phone (NAP) consistency across major platforms like Yelp, Apple Maps, and Bing—and flag inconsistencies.

🔗 4. Backlink Profile Review
Local links from Houston-based organizations (like chambers or news sites) can boost rankings. We identify which you have—and which you're missing.
📊 5. Competitive Gap Analysis
We compare your online visibility against top competitors in your area, identifying keyword gaps, ranking opportunities, and content ideas.
📈 6. Action Plan With Priorities
We deliver a report with clear steps—what to fix immediately, what to improve over time, and what to track monthly.
An audit is not just about pointing out problems—it’s about building a clear path to better rankings and more customers.
At DIStrategiesM, our Houston-focused audits are tailored to your business and service area.




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