Understanding Google’s Local Pack and How to Rank in Houston
- Rafael Ch
- Jun 8
- 1 min read
Have you noticed that when you search “barber near me” or “best tacos in Houston,” Google shows a map with 3 top listings before anything else?
That’s called the Google Local Pack, and it’s one of the most valuable spots your Houston business can occupy.
Appearing in the Local Pack can boost your traffic, calls, and walk-ins by more than 40%. But how do you get there?
🔍 What Is the Local Pack?
It’s a set of 3 local business results shown with a map on Google when a user makes a location-based search. Each listing shows reviews, address, phone, hours, and a link.
🚀 How to Rank in the Local Pack:
1. Optimize Your Google Business Profile
Make sure your profile is complete, verified, and includes your services, photos, and a keyword-rich description with “Houston” and neighborhood names.
2. NAP Consistency
Keep your Name, Address, and Phone number identical across all online platforms. Mismatched data confuses Google and lowers your ranking.
3. Get Positive Reviews Frequently
Google rewards businesses that have consistent, recent, and positive reviews. Ask happy customers and always respond professionally.
4. Location + Proximity
Google prioritizes businesses closest to the searcher. You can’t control proximity, but you can optimize your listing so you're chosen when you're nearby.
5. Engage With Posts and Photos
Regularly update your Google Business Profile with posts, offers, and images. Active listings often perform better.
At DIStrategiesM, we help small businesses in Houston rank in the Local Pack and stay there with smart, sustained SEO strategies.
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