The Role of Schema Markup in Houston Local Search
- Rafael Ch
- Jun 10
- 1 min read
Want to improve how your Houston business appears in Google’s search results—without spending on ads?
You need to use schema markup.
Schema (also called structured data) is behind-the-scenes code that tells search engines exactly what your business offers, where it's located, and how customers can reach you.
For local SEO, it’s one of the most underrated but powerful tools.
🧩 1. What Is Schema Markup?
It’s a piece of code (usually in JSON-LD format) that you add to your website. It helps Google display rich results like reviews, hours, map pins, services, and FAQs.
📍 2. Why It Matters for Houston Local SEO:
It improves your visibility in local and mobile search results
Helps you show up in “near me” searches with better context
Increases your chances of getting a featured snippet
Boosts click-through rates with star ratings, prices, and more info shown directly on Google
💡 3. What Types of Schema Should Houston Businesses Use?
LocalBusiness: Defines your name, address, phone, opening hours
Review: Displays star ratings and testimonials
FAQ: Great for boosting engagement on blog posts or service pages
Service: Highlights what you offer in more detail
🛠️ 4. How to Add Schema Easily:
Use free tools like Google’s Structured Data Markup Helper
Use a plugin if you’re on WordPress (like Rank Math or Yoast)
Ask a developer or agency (we help with this at DIStrategiesM)
If you want to win in Houston’s competitive market, you need to give Google more than just content—you need structure.
With schema markup, your business speaks Google’s native language.
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