The Role of Google Business Profiles in Small Business SEO
- Rafael Ch
- Jun 8
- 1 min read
If you're a small business owner in Houston and want more customers from Google Maps or “near me” searches, your Google Business Profile (GBP) is your strongest tool.
Many business owners think SEO is all about websites. But when it comes to local SEO, your Google Business Profile often drives more traffic than your actual site.
Here’s why GBP is essential:
📍 It Puts You on the Map
When someone searches for “[your service] near me” or “[business type] in Houston,” your GBP determines whether or not you show up in Google Maps or the Local Pack (the top 3 listings with maps).
⭐ Reviews Drive Trust & Clicks
Positive reviews and star ratings boost your ranking and increase clicks. Encourage happy customers to leave reviews and always reply, even to the negative ones.
🕒 Accurate Info Brings More Visits
Keep your hours, address, phone number, and services up to date. Misinformation can lead to lost business and negative experiences.
📷 Photos Increase Engagement
Businesses with photos get 42% more requests for directions and 35% more clicks to their websites. Post regularly and show off your products or location.
📊 Insights Help You Optimize
Your GBP dashboard offers data on how many people see your listing, how they find you, and what actions they take—perfect for improving strategy.
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