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How to Write SEO-Friendly Blog Posts That Actually Rank

  • Writer: Rafael Ch
    Rafael Ch
  • Jul 14
  • 1 min read

Writing blog posts for SEO isn’t just about stuffing keywords—it's about delivering value that both search engines and users appreciate. Here’s how to do it right:

Learn how to write SEO-friendly blog posts that rank on Google. From keyword research to user-friendly formatting, this guide covers all the essentials.
Learn how to write SEO-friendly blog posts that rank on Google. From keyword research to user-friendly formatting, this guide covers all the essentials.

1. Start with Keyword ResearchBefore you type a single word, identify a keyword or phrase that your audience is actively searching for. Use tools like Google Keyword Planner, Ubersuggest, or SEMrush to find terms with decent volume and low competition.


2. Understand Search IntentAsk yourself: what is the reader hoping to find when they search this term? Tailor your content to meet that intent, whether it’s informational, navigational, or transactional.


3. Create an Engaging TitleMake sure your primary keyword appears in the title, but keep it natural. Use a title that promises value, like “10 Ways to Boost Local SEO Without Spending a Fortune.”


4. Optimize Your StructureUse headings (H1, H2, H3) strategically to guide both readers and search engines. Include your keyword in at least one subheading.


5. Add Internal & External LinksLink to related articles on your own site and reputable sources elsewhere. This improves SEO and keeps users engaged longer.


6. Write for Humans FirstAvoid keyword stuffing. Google rewards content that’s helpful, clear, and readable. Break up text with bullet points, images, and short paragraphs.


7. Include a Call-to-Action (CTA)End your blog post with a clear CTA—invite the reader to contact you, read another article, or schedule a consultation.


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