How to Use Google Posts to Boost Local SEO in Houston
- Rafael Ch
- Jun 10
- 1 min read
If you have a Google Business Profile (and you should), but you're not using Google Posts, you're missing a huge opportunity to improve your local SEO in Houston—for free.
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Google Posts allow you to share updates, offers, events, or product spotlights directly on your profile, helping you rank better and engage faster with potential customers.
Here’s how to make the most of them:
🧠 1. What Are Google Posts?
They’re short updates you can publish to your Google Business Profile, which appear in search results and Maps. Think of them as mini social media posts with SEO value.
📆 2. Types of Google Posts You Can Create:
What’s New (updates, tips, news)
Offers (limited-time promotions)
Events (in-store or online)
Products (new items, features, bundles)
💡 3. How They Help Your Houston SEO:
Show Google that your business is active and updated
Engage users with relevant, timely content
Improve your chances of appearing in the Local Pack
Increase direct actions: clicks, calls, bookings
📌 4. Tips for Success:
Post at least once a week
Include local keywords like “Houston” and neighborhood names
Add high-quality images and a strong call to action
Always link to your website or booking page
At DIStrategiesM, we use Google Posts regularly for Houston clients and have seen measurable boosts in visibility, especially for businesses in competitive areas.
If you want to stand out locally, don’t ignore this powerful feature—it's free and underused by your competitors.
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