Creating a Houston-Area Content Calendar for SEO and Social Media

In a busy city like Houston, small businesses don’t just need content—they need the right content at the right time.

A local content calendar gives your SEO and social strategy structure, consistency, and a Houston-specific edge.

Here’s how to create one that works:

Small business owner in Houston creating a local content plan

📆 1. Use Monthly Houston Themes

Each month brings unique opportunities:

• January – Goal-setting, business planning

• March – Rodeo Houston content

• June–August – Beat the heat, summer service promos

• November–December – Holiday offers, year-end tips

✅ Align your blog and social posts with the local vibe of each season.

📍 2. Map Local Events and Promotions

Include:

• Community festivals

• Sports schedules (Astros, Texans, Rockets)

• Local awareness weeks (e.g., Small Business Saturday)

✅ Leverage these events to create relevant, geo-targeted content.

📝 3. Balance Blog, Social, and Google Business Posts

Sample weekly structure:

• Monday: SEO blog post

• Wednesday: Instagram + Facebook Reels

• Friday: Google Business Post update

• Sunday: Email or newsletter promo

✅ Consistency boosts your SEO signals and keeps your brand active across platforms.

📊 4. Use Tracking Tools

Try:

• Google Sheets or Airtable

• Wix Social Planner

• Meta Business Suite

• ClickUp or Notion

✅ These tools help you stay on track, assign tasks, and measure impact.

🚀 5. Review and Adjust Monthly

What worked in Midtown might not work in Sugar Land. Track:

• Top-performing posts

• Keyword boosts

• Audience engagement by ZIP code

✅ A good calendar evolves with your business.

At DIStrategiesM, we build content systems tailored to Houston business rhythms, making sure you stay relevant and visible all year long.

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