A Beginner's Guide to Local SEO for Small Business Owners in Houston
- Rafael Ch
- Jun 8
- 1 min read
If you're a small business owner in Houston and you’ve heard about local SEO—but aren’t sure where to start—this guide is for you.
Local SEO (Search Engine Optimization) is the process of optimizing your online presence to appear in location-based searches. That includes searches like “bakery near me,” “plumber in Houston,” or “best tacos in East Downtown.”
Here’s what beginners need to know:
1. Set Up Your Google Business Profile
It’s free and critical. Add your correct name, address, phone (NAP), hours, photos, and a business description. Google uses this data to display your business in Maps and search results.
2. Use Local Keywords on Your Website
Include phrases like “Houston tax advisor” or “pet grooming in Montrose” in your titles, headers, and content. This tells Google where you serve customers.
3. Get Reviews and Respond to Them
Ask satisfied customers to leave reviews on Google and Facebook. Reply to every review—good or bad—with a professional tone.
4. Add Your Business to Local Directories
Sites like Yelp, Bing, and YellowPages help validate your business. Make sure your NAP info matches everywhere.
5. Make Your Website Mobile-Friendly
Most people searching for local services are on their phones. Your site should load quickly, be easy to navigate, and show contact info up front.
Getting started with local SEO doesn’t have to be complicated.
Focus on these fundamentals and you’ll already be ahead of many competitors in Houston. Want expert help?
At DIStrategiesM, we guide small businesses through every step.
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